5 Characteristics Of A Successful Clinician

5 Characteristics Of A Successful Clinician

I ran successful clinics for over 20 year and by successful, I mean that I never needed to advertise, my clients came to me by referrals.

To do this you have to deliver and run a model of servicing patients or clients.

Working in the private sector is a whole different world for health care professionals who have moved from the NHS. For it work for you need to have a passion for your work and helping others, and you need to be a able to give practical take – away advice that they can be easily followed and sustained.

Here are 5 great tips to make your practice work for your patients and you. 


To grow professionally, demonstrate competency, and become an expert within your profession.

It is paramount to be self-motivated. Being self-motivated encompasses a variety of traits that lead to success.

Be enthusiastic about your profession. Always go above and beyond for your patients. Research, gather and disseminate knowledge. This is what sets apart the best clinicians and leads to the achievement and advancement of your practice goals.

There may be times when our patients may be lacking self-motivation for one reason or another. Displaying this motivation with patients each and every day may be just what it takes to give them the confidence to achieve what they once thought impossible.


How many of us have been to a restaurant and had such an amazing experience and felt that someone went above and beyond just to ensure that you had the perfect experience? This is an exchange of abundance.

Always strive to give more than what is expected and you will encounter great success with all of your patients and also throughout your career.


To have true understanding in any given situation, communication, affinity and reality must work in harmony.

Combing the above skills is paramount  to provide the highest quality care to your patients and to achieve the best outcomes for them.

Work to build affinity with your patients as well as your colleagues and support staff. If things don’t seem to be going right try to look at the situation from another “reality.”

Strive for open and honest communication in all situations.


Flexibility for clinicians leads to success with patients. While there is always a plan in place for treatment sessions, remaining flexible is essential. You will undoubtedly be thrown curve balls and adapting accordingly is what sets the best clinicians aside and ensures your goals are achieved.


Managing time effectively will lead to success as a clinician and is crucial when planning your treatment sessions, when scheduling patients and completing documentation in a timely fashion.

Understanding the importance of time management early on will reduce stress, improve efficiency as well as increase the quality of work being produced.

Keeping all of these in mind as you navigate through your therapy career will allow you to maintain a central focus on clinical excellence and patient-centered care.



Health Business Entrepreneur

Are you a profit or loss Entrepreneur?

Deciding your place in the business profit market is a nostalgic choice that comes from years of your past emotional conditioning. Yes you are the decider of your profits, not your product or your business but you the business owner and employees.

The responsibility of growth and input to the financial profit making machine of your business will always start at the top of the leader board and work its way down the production line of responsibility. For today let’s focus on the business owner or the emotional dictators of the business, namely the directors of the business.

The word “profit” has no value until a value has been put to it for most cases and rarely recognised, until I introduced my EETA coaching programmes into the USA some eight years ago. The value of profit is dictated by the value of the business owners personal value of his/hers personal emotional worth, and that worth comes from the parental years with mam and dad. In short the worth of the child in you dictates the monetary figure and value to the word “PROFIT” in your business and is never any other way. There is no getting away from it, you have to acknowledge and invest in your personal and social awareness skills to unfold your talent and increase the value of your profits to business.

The fluctuations of profit and loss in your business at the given time of recognition is a direct result of a rise and fall within your personal self-worth and self-awareness that would have played out some two/three weeks beforehand within your personal life and for many if the loss in profits in the business still continuously keeps showing fashion then the home and personal life of the business owner is dictating that loss through personal shifts and stubbornness in seeing oneself and that is it in a nutshell. How easy, and the good news being I can make this happen for you, through my personal designed business coaching programmes unique to Accolade Academy, I will make the you of you successful and turn it into business profits, a win/win for you in every way.

Positive thoughts, Paul Rees – international Executive Business Coach

How To Target High Net Individuals Using Facebook Ads

As a practice business owner you may want to target the more affluent members of the community. Targeting High Net Worth Individuals using Facebook Ads is one lead generation technique that can help you pull in those high net worth individuals.

Targeting High Net Worth Individuals using Facebook Ads

In the past people have tried to target CEO’s or owners of companies on Facebook but this is problematic in a number of ways.

Firstly people may not update their Facebook profile to reflect their current job title, after all Facebook isn’t a professional platform like LinkedIn.

Also we should consider even if someone has CEO or ‘Director’ as their job title it could just mean that they are running a small business with a small turnover.

That said we should then be turning our attention to how we can target what people do rather than what they say they do!

Targeting Facebook Users By Income

This option does exist in Facebook Ads although many of you may have noticed that this is US only data.

Targeting Facebook Users By Income. Facebook Ads Digital Marketing Agency Cardiff

As you can see from the screenshot above household income can only be targeted in the US via ZIP code. This is fantastic if you are targeting the USA, not so good if your target market is outside of the US. So how else can we target wealthy people on Facebook?

  1. By ZIP Code, Postcode or Geo-Targeting

If you have or can obtain a list of the wealthiest Postcodes or ZIP codes this will really help you when targeting the wealthiest people. We can see from the screenshot below that we can target a radius around Kensington Palace where many wealthy and famous homeowners reside.

Note that you should select ‘People living in this location’ you do not want to target people who have recently been in this location. How many people visit these areas to look in awe at the houses? Make sure you exclude them!

Targeting-Welathy-People-Facebook-Ads-Marketing Agency Cardiff

To help you on your way here is a list of the top UK and US Postcode / ZIP codes

7 of Britain’s most expensive postcodes

  • Kensington Palace, W8
  • Knightsbridge, SW7
  • Chelsea, SW3
  • Notting Hill, W11
  • West Brompton, SW10
  • Surrey, GU25
  • Buckinghamshire, HP9

Here is a more comprehensive UK list – https://www.zoopla.co.uk/property/richlist/

Richest US ZIP Codes

  • Kenilworth, Ill. (60043)
  • Boca Grande, Fla. (33921)
  • Los Angeles (90067)
  • Medina, Wash. (98039)
  • Harrison, N.Y. (10577)
  • New York City (10007)
  • Palm Beach, Fla. (33480)
  • Palo Alto, Calif. (94301)
  • Atherton, Calif. (94027)

Here is a more comprehensive US list – https://www.zipdatamaps.com/top-50-wealthiest-zip-codes-in-the-united-states.php

2. Targeting By Interest

This is where you need to start to box clever. Targeting people who are interested in luxury brands may backfire.

For example I may be interested in Rolex watches (I am not!) but that doesn’t mean I can afford one.

This is where you will need to start to combine multiple interests and exclude the younger age group. Keep your target audience over 21(I usually keep it over 25) as these people are usually either not affluent enough.

For example you could target people who like Louis Vuitton and must also like Maserati. This to an audience in the UK brings it down to 37,000 people from a Facebook population over 37 million (25 to 65+ in the UK).

Targeting People With Expensive Interests Facebook Advertising

You can get very creative here, just take time to think about some niche high end brands that genuine wealthy people would be interested in.

3. People Who Prefer High-Value Goods

This is a great targeting feature although unfortunately it is only available in the following countries:

  • India
  • Brazil
  • Indonesia
  • Mexico
  • Malaysia
  • Turkey
  • Pakistan
  • Argentina
  • Chile
  • South Africa
  • Philippines
  • Saudi Arabia

Don’t ask me why these targeting methods are only available in these countries, maybe something to do with Data Protection Issues. Still if you are targeting these countries it is a great targeting method to use.

4. Facebook Payment Users

We also have the ability to target Facebook Payment Users with a higher than average spend.

If we apply this criteria to a UK audience we bring the targeting down to 8,700 whilst in the states this would be 130,000 people.

5. Business Page Admins

Although business page admins may not be wealthy in themselves (they may not be the business owner) we can use this audience effectively when combining them with other interests or targets.

We can get really granular here for example consider this audience:

United States


People who match:
Interests: Maserati

And must also match:
Behaviours: Business Page admins

And must also match:
Behaviours: Small business owners

And must also match:
Income: Household income: top 10% of ZIP codes (US)


This audience size is 4,100 people. Very niche, likely to be very wealthy. If you are advertising luxury real estate then this could be your target.

6. People Who Shop Online

Not exactly rich people but if you are selling high end goods online this is an excellent way to engage with people who buy online rather than avoiding it!

Targeting Engaged Shoppers. Facebook Advertising

Again look at combining this with other behaviours to really drill down to your Niche.

7. Education

Although on its own not a measure of wealth, you can combine this with other interests. For example Facebook Payment Users with a higher than average spend who have a professional degree and are engaged shoppers.

8. Good Old Retargeting

If you have luxury items in your online store are you retargeting users who have looked at the items or even gone as far as adding to cart? You could be missing out on a lot of revenue here.

How To Target High Net Individuals Using Facebook Ads Conclusion

As you have read through this post who have probably realised that you will need to ‘think outside the box’ when it comes to your targeting. By combining Facebook’s targeting options you can really drill down to get the exact targeting you are looking for.

If you need any help and advice with your Facebook advertising then drop me a line and we can see how I will help you to push your marketing forward.