8 Top Tips To Make Your Instagram Profile Stand Out

I must admit I hate writing bio’s for social media accounts. It is the art of a good copywriter to get so many points condensed down to 150 characters and your bio will be the very first thing a new follower will come across. So here are my 8 Top Tips To Make Your Instagram Profile Stand Out.

In the days of limited attention spans, grabbing the attention of a potential follower is crucial and some of the hints and tips below will hopefully help you to turn visitors into followers or even customers.

  1. Your Profile Picture

Robert-Dicks-Digital-Marketing-Agency-Wales-IG-Profile

This is an area that so many people overlook. Very much like LinkedIn this is a key image that you should take some time over and it should clearly show you or your brands logo.

My Instagram profile photo above is the same as my Facebook, Twitter and LinkedIn profile images, p.s feel free to follow me on all the platforms!

  1. Change Your Bio font

The-Nicect-Guys-In-Marketing- Instagram Profile

This can really make your profile stand out from the crowd but it isn’t immediately obvious how it can be done.

Instagram doesn’t allow you to do it on the platform directly but there are a number of websites that will allow you to copy and paste your text in. IGFonts is one and LingoJam Font Changer is another. Simply paste your bio copy into these tools and they will give you a number of different font styles which you can copy and paste back into your IG profile.

As you can see from The Nicest Guys In Marketing profile the use of a different font can really help the profile pop out at a visitor.

TEST!

Be careful here, test the output that is created, often these fonts may give some funny outputs and any hashtags (See Below) or links may be malformed.

  1. You MUST Mention Your Skills

If you are using your Instagram account to push your business then you should always mention your skills in your Bio. This is ideal real estate to tell the world what you do and how you can help them solve their problems.

If your Instagram account is professional treat the bio like it is your Linkedin Profile!

  1. Use Parallel Bars To Separate Skills Or Sentences

This is an excellent way to draw attention to your profile. It also gives your bio a much cleaner look and allows any potential followers to scan your profile quickly. After all, attention spans are not great when people are browsing!

Robert-Dicks-Digital-Marketing-Agency-Wales-IG-Profile

  1. Use #Hashtags In Your Bio

Like my bio above the use of #Hashtags is a really useful tool to allow people to discover content. You can even create your very own #Hashtag as well which is what we have done for #TheNicestGuysInMarketing

  1. Research Your Keywords

Like all SEO choosing the right keywords is essential to being found. The right keywords for your industry will see you appearing higher in results pages of search engines and drive more followers your way.

  1. Use emojis

Whilst not only adding a bit of fun to your bio the use of emojis can help to direct people to take a Call To Action (CTA).

The-Nicect-Guys-In-Marketing- Instagram Profile

Looking at the bio from The Nicest Guys In Marketing profile you can see the emoji is placed to draw peoples eyes down to the website link.

Emojis are not just for a young audience, use them wisely!

  1. Include A Call To Action

This is often an area that people leave out and given the 150 character limit it is more than understandable.

Robert-Dicks-Digital-Marketing-Agency-Wales-IG-Profile

You can see from my bio I have simply said “Say Hello” this is enough and provides a friendly voice amongst the corporate part of my bio.

Creating That Perfect Instagram Profile

If you are new to the Instagram community or a veteran I hope these few really simple hints and tricks will be of use to you. If you use your Instagram profile for your business then I hope these top tips will go a long way to helping you to get more exposure.

For more hints and tips and weekly meetings to help build your health based business why not become an associate member of the Health Hub Academy.

What Are You Worth To Your Business – Your Seat Value?

Do you recognise the importance of your seat value in your business?

This value is what you are salary worth in the physical and emotional space you take within your business working space to run, lead, and manage its growth. “Seat value” is a term used in the hospitality and pub industry for every seat available in the establishment or customer floor space it must turn over an expected revenue to justify its place in the business. You the business owner take the same seat space in your business.

Many business owners barely rate and pay themselves above min wage, and equally many justify poor salary against slow periods, a justification of no income to protect the business. This common low business mindset practice is diseased throughout business poverty efficiency. Yes, I put the words poverty and efficiency in the same sentence, and as fusing as that will sound when reading out loud many business owners are happy to marry those words. A great disguise for low leadership business ideas values.

Let me put this in another way, if you employ a skilled person for 30k a year you are paying for all that person experience up to that point in time of employment into your business. The new employee should then offer into your business at least ten times that salary annually in new ideas potential. That does not mean the number will accurately hit that expectation, but the ten times effort of ideas growth must be practiced for the business to advance from the invested 30k annually from that person’s quality of mindset and ideas values. This practice will then organically grow the business and force a return of employee salary investment.

This leads me on to you the business owner. You cannot increase your seat value unless you work on the who you are to better what you are, a phrase over used but incredibly accurate, and the who you are is your interpersonal advanced soft skills . The seat value math in business is overlooked because it points the accountability back to the accountable person – the owner, the leadership team or even every employee in the business. Is the quality of your ownership and or your leadership into your business equal to your salary, should you be paid less or more?, Please take your time to answer, it takes a healthy ego to see cracks in self value. When you upskill your interpersonal mindset to increase experience rather than the other way round you are multiplying organic growth, that growth then organically gets adopted by all the business tools and processes that then uptakes into efficiency and growth.

Business regardless of its module is designed to make money from an excellence of service and product, regardless of climate or purpose. Just like a car is designed to drive, business has its own same one direction purpose, and the car requires a driver with skilled awareness and good quality fuel, same for your business, you are the mindset fuel to your business drive. Your current seat value salary is your current quality of mindset and belief in success. When you increase your seat value you increase your demand on your value to the business as would be the same for any employee.

Do not hide behind poor excuses for poor salary or even over-inflated salaries that math’s too synthetic seat values. Really assess the quality of your seat value to your business and move the math and re-invent who you are projecting out. Money is emotion and emotions are your value

Advertising to Facebook Group Members

It has long been a much sort after feature for many Facebook advertisers – the ability to advertise to members of a Facebook group.

Why Advertise to members of a Facebook Group?

Advertising to members of Facebook Groups is advantageous for a number of reasons, firstly they are a members of a group for one reason and that is that they are interested in the subject matter.

Often you cannot target a particular niche using saved audiences using Facebook Ads and this method. Wouldn’t it be great then to target members of a particular group?

Speaking of which, often targeting a B2B audience on Facebook is difficult. Another audience that can be difficult to target are business owners in specific categories. For example owners of health businesses or business coaches to name a few.

But you cannot advertise to members of a Facebook Group

Yes that is correct, you cannot advertise to members of a Facebook Group so why are you writing this article I hear you cry?!

Well, you can… with a work around.

Advertising to Facebook Group Members Using Video Views

This is where the magic happens!

You will need to be a member of the group that you are targeting. For example if you are in the business of digital marketing like me, then you may well be a member of some of the large digital marketing groups and some of the smaller more niche groups.

If you are in the coaching industry and you are looking to market and generate leads for your coaching business then you will undoubtably be in many coaching groups.

Video Content

You may well already have a content marketing plan in place, if not you really should head over to my blog post – What Is Content Marketing.

This is where you will want to record video instead of putting pen to paper as it were and writing a blog post.

You can still embed the video on your blog of course and still utilise SEO which is something I cover in my digital marketing consultancy service.

In a nutshell what we are doing here  is advertising to people who have watched at least a certain amount of your video. This is the best way of picking people out of a group that may well be interested in your product or service.

But how do we go about this?

Read on!

Upload Your Video To Your Facebook Page

You must upload this video to your Facebook Page. This is important!

It must be uploaded to your Facebook Page NOT your Facebook profile.

Then you must hide this video from your page’s timeline. Yes this seems odd but you do not want your page fans to view your video which I will come into later.

Upload your video as you would normally to your Facebook Page.

Marketing For Coaches NLP Coaches Wales - Uploading Video To Facebook A

Click on the ‘next’ button and you will be presented with the screen below:

 

Marketing For Coaches NLP Coaches Wales - Uploading Video To Facebook B

Untick all the options under ‘Choose where your post will appear’ and click ‘Publish’

You will have to wait for a few minutes for the video to process depending on the size of the video file.

Once the video has uploaded head over to the video tab on your Facebook page.

You should see the video here, if not then you may have to wait a little longer for the video to appear.

Marketing For Coaches NLP Coaches Wales - Uploading Video To Facebook C

 

Click on the video and the video will open up. Here you need to copy the URL of the video, the URL will look something like this:

https://www.facebook.com/1023139065407/videos/9283857774

By the way, the URL above isn’t a live video it is an example!

Now when we post into our videos into groups we will use the URL of the video post so people can view the video.

Building A Video View Audience with Facebook Ads Audience Manager

Now head over to Facebook Ads Manager and then head over to Audiences.

Marketing For Coaches NLP Coaches Wales -Create A Video View Audience Facebook Advertising

Next you need to select Video as your source:

Marketing For Coaches NLP Coaches Wales -Create A Video View Audience Facebook Advertising

This will then give you the following option:

Marketing For Coaches NLP Coaches Wales -Create A Video View Audience Facebook Advertising B

For the purposes of this blog post I have chosen ‘People who have viewed at least 75% of your video’

You should try a few different audiences here – as with everything in marketing always test!

On the following screen (below) you will be ask to set a time period, so in this example I have set the audience to people who have viewed 75% of my video in the last 30 days.

Again you will want to experiment here to see which audience gets the best results.

Marketing For Coaches NLP Coaches Wales -Create A Video View Audience Facebook Advertising C

Now once this audience has populated (it may take a while), depending on the size and number of groups that you are a member of you may well have a large audience to advertise to.

This audience is dynamic – your list will grow as you post the video into more groups and it is viewed more.

Split Test the Audience

As I mentioned earlier you will want to create a few different variations here, maybe people who have viewed at least 50% of even 95% of your video. Obviously the more of the video they watch the more they are engaged in your product or service.

You can include multiple videos in this audience or you may want to create a sperate audience for each video that you produce, test and see which one works best for you.

 So why Did You Hide The Video From Your Page Timeline?

There is a very good reason for this!

You want to be reaching new people here.

If you have an active Facebook page with existing clients or customers then these are likely to view the video when it is posted to your pages timeline.

You don’t want these people to ‘skew’ your audience, after all this audience is meant to be to attract new clients.

Of course people who follow your page may be delving into the heart of your page and regularly heading over to the video tab, there is nothing you can do about this but by hiding the video from your timeline then you are less likely to come across this problem.

Expanding Your Audience Even Further

If your video view audience is large then you can create Lookalike audiences from these video view audiences. This opens up a huge potential customer base for you.

Again experiment with different Lookalike Audiences. For example lookalike audiences created from 50% Video Views, 75% and 95% as well as 1% Lookalike and 1-4% Lookalike audiences as so on

The above method is a fantastic way to reach a new possibly engaged audience so give it a try.

This method is just one of the various tools I use to drive leads to my consulting clients. If you would like to know how I will drive your business forward then please book onto a free 20 minute consultation.

How do you generate profits from loss?

How do you generate profits from loss – Skilling You Softly

How do you generate profits from loss, it’s easier said than done for some because your losses and repeated losses in business has come from an habitual ingrained inheritance of emotional “I’m not worth it” rut. An invisible mirrored trigger so hidden in your subconscious that to see it you will have to STOP blaming all and everything else around you, then absolutely point the finger at yourself unconditionally with pride and observation.

The successful entrepreneur will always look at him/herself first, and yes product, market, staff, and other vital sale tolls are hugely necessary to complement but let us remember they are just complementing to what really matters. Your business module knows no difference between loss and profit, knows no value in money, your business module is an off the shelf box of possibilities that has to then be fed and watered from the fruits and streams of untarnished ingredients, selected from the highest of organic makings and that making is YOU. You must be emotionally chemically free; meaning your input to success has no interference from inherited doubts and a synthetic emotional ego, all of which birthed in the first quarter of your life.

Just like your food, organically perfect, with no additives or preservatives, you must be as pure with your understanding of your personal and social awareness and birthed self-worth. In my past articles, I have mentioned the difference in REACT and RESPOND and this is where you will find your gauge as to how clean your ingredients are within your emotional organic corporate self of emotional intelligence and soft skills practice into clear profit decision making. If you have not made the observation, then you are not going to make the change from loss to profit, or generic to business stardom.

Assess your repeated loyalty to disappointments practice, this takes time and patience. How do you do this, by looking into all your decision making each day. Are you holding back in fear of repeating a disappointment experienced at some point earlier in your life? Are you making decisions based on doubt over success and avoiding potential opportunities because they feel too big to achieve? Our loyalty to disappointment practice is ingrained in us from the first 15 years of our life and does not play out in the same practical form in our adult life and professional days, but emotionally feels the same.

This soft skill advanced observation will win you leaps in business growth providing you are ready to see the true “YOU” cause and effect to every decision made by you today from the emotional first 15 years of your life. There is no getting away from “YOU” because your business is the shop window to all of your doubts and fears in life, that’s business – Paul Rees